Coterie unveils education academy as partner marketing falls 'even more under threat'

CEO Jo Dunkley tells CRN she thinks the role is under pressure because of ‘low awareness’ and ‘assumptions’ of the required skills

Kelsey Rees
clock • 2 min read
Coterie unveils education academy as partner marketing falls 'even more under threat'

Partner and channel marketing specialist Coterie has launched a new pillar to its business aimed at supporting partner marketing education and boosting skills in the sector.  The Coterie Academy...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
'Partner and ecosystem marketers need urgent support and training in genAI' - Coterie

Careers and Skills

'Partner and ecosystem marketers need urgent support and training in genAI' - Coterie

Partner and channel marketing specialist calls for urgent training in geAI

clock 29 April 2024 • 2 min read
Helen Curtis: ROI is dead. Or it should be.

Marketing

Helen Curtis: ROI is dead. Or it should be.

In this opinion piece, founder of vendor-agnostic partner forum Coterie Community, Helen Curtis, shares her view on how partners could reconsider measuring growth

clock 17 May 2023 • 4 min read
What will 2023 bring for channel marketers? It's not what you'd expect.

Marketing

What will 2023 bring for channel marketers? It's not what you'd expect.

In this opinion piece, founder of vendor-agnostic partner forum Coterie Community, Helen Curtis, shares her top predictions

clock 20 January 2023 • 5 min read
Kelsey Rees
Author spotlight

Kelsey Rees

View profile
More from Kelsey Rees

Businesses fail to develop women leaders, despite female involvement in AI being crucial, IBM report finds

Trams|Econocom teams up with Ingentive to evolve Microsoft offering

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

Get the newsletter

More on Careers and Skills

'Partner and ecosystem marketers need urgent support and training in genAI' - Coterie
Careers and Skills

'Partner and ecosystem marketers need urgent support and training in genAI' - Coterie

Partner and channel marketing specialist calls for urgent training in geAI

Kelsey Rees
Kelsey Rees
clock 29 April 2024 • 2 min read
'Feel the fear and do it anyway': Top advice from the Women in Tech Festival 2023
Careers and Skills

'Feel the fear and do it anyway': Top advice from the Women in Tech Festival 2023

We round up the most essential words of wisdom shared during The Channel Company’s Women in Tech Festival 2023

Andrea Gaini
Andrea Gaini
clock 01 November 2023 • 5 min read
Marketing Minutes: Philips Monitors on the role of channel partners in ensuring ESG is prioritised
Careers and Skills

Marketing Minutes: Philips Monitors on the role of channel partners in ensuring ESG is prioritised

AOC
clock 23 August 2023 • 1 min read