Author profile

Martin Fryba

Editor

Tackling engineers, courageous merchants, crazy self-made fortune hunters and lots of bankrupts that CRN reports on from the channel. CRN? channels? In 2001, the journalist Martin Fryba, as a newcomer to the ICT trade, quickly realized: whoever comes to the CRN will be heard in the ITC channel - sometimes more than he likes. The golden age of the PC age is drawing to a close when Fryba establishes and expands the “stock market & finance” and “system house” departments for the world-renowned, leading channel publication. It always remains exciting for the journalist: the Internet bubble bursts, the Neuer Markt is closed a few years later after numerous scandals, e-commerce changes IT trade and distribution. First ASP, later cloud computing and managed services, currently security, AI and networking and enablement in partner ecosystems: Innovations drive the business of manufacturers and their partners in today's extremely dynamic IT market. There is no more exciting industry for Martin Fryba, who reports on technology and market access strategies and keeps the channel up to date with daily news. Only those who know where they come from know where they are going. Martin Fryba is not only convinced as a historian and Germanist: the future needs a past. The result is portraits of visionary entrepreneurs, forward-thinking top managers, courageous executives as well as sketches and analyzes of companies that are looking for differentiation in a tough competitive environment and want to grow. This is how the biographical circle of the enthusiastic soccer player and fan of VFB Stuttgart closes: When Fryba completes his apprenticeship as a freight forwarding clerk at Stuttgart Airport in 1985 and gives up his job with a global logistics company in order to take the second chance to get his high school diploma, state exam and teacher training qualification Nixdorf's personal computer and HP's dot matrix printer are being introduced in the offices, and later the fax is replaced by e-mail. Privately, Fryba is enthusiastic about the C64, you can buy accessories from Conrad. His motto then as now: Don't be afraid of changing times! Martin Fryba likes to take on artificial intelligence like ChatGPT. Because exploring a person's personality, with all its outstanding and (to others) less advantageous strengths, the compassionate mind can still portray better than a cold algorithm. Unlike Generation Z, you can still make old-fashioned calls to Martin Fryba - married, two adult sons and one daughter. "I also get the nuances there," Bechtle co-founder Ralf Klenk once revealed to him in the manager portrait, why he prefers to seek a personal conversation instead of writing an e-mail.