Inevidesk co-founder Tim Whiteley: 'Our intention from this point forward is to be working with channel partners'
Whiteley discusses Inevidesk’s new channel partnership programme, the balance between longevity and innovation, and international expansion
Founded in 2019, Inevidesk initially set out with the intention to enable organisations to work "wherever" they could.
So far, the virtual desktop vendor has made good on this ambition, with many of their customers using Inevidesk to work across the UK, Europe, the US, the Middle East and further afield.
Its channel strategy was always part of the plan, says co-founder Tim Whiteley, but it was put on the backburner during the early growth years.
As the new kid on the block battling with household names like VMware, Citrix, AWS and Azure, Inevidesk needed to build its credibility before setting up its own channel business.
"We were something completely different, because we weren't reselling any of those big tech solutions which most companies providing VDI were effectively doing," co-founder Tim Whiteley (pictured) tells CRN.
"We developed our own stack using open-source technology to enable the accessibility as well as making sure we could achieve the performance that we needed.
"At first, it wasn't really feasible to have channel partners, because we couldn't prove anything."
But the company is now more than ever ready to enter the channel, as it has officially launched its channel partnership programme this summer.
"Our intention from this point forward is to be working with channel partners," says Whiteley
Small step or giant leap?
The company's new direction has proved fruitful so far.
"We've made a few initial sales, and we anticipate to grow and gain momentum over the coming months and years.
"We're actively working to talk with new channel partners, and so we're currently in multiple conversations with people," says Whiteley.
Inevidesk mainly works with MSPs at the moment, as its virtual estate management pairs well with the vendor's service, who despite multiple requests doesn't provide IT consultancy.
But Inevidesk intends to become a major player in the channel by following its driving ethos: complete flexibility without performance sacrifice.
"People want to work in a much more hybrid fashion, they want a lot more in terms of business resiliency and assurance around continuity," says Whiteley.
"We have international workers plugging into UK based infrastructure and working from different locations, such as across Europe, the Middle East, the US or further afield.
"What our VDI platform offers is an incredibly efficient way to administrate a large estate of workstations that, if they were not with VDI, would be dispersed across the UK, which would create a lot of endpoints and locations that you have to secure and manage."
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