The year that was: The top seven hiring trends in the IT channel in 2024

Robertson Sumner CEO Marc Sumner outlines his key takeaways from a mixed year of channel hiring

As the CEO of Robertson Sumner and host of Channel Chat, I’ve had the privilege of speaking with over 100 leaders from across the IT channel in recent weeks.

From CEOs to MDs and CROs, these conversations have revealed the key hiring trends shaping 2024 and the direction the industry is heading.

Here is a snapshot of the seven biggest takeaways:

AI-driven recruitment

AI is revolutionising how companies hire.

Tools powered by AI help businesses source candidates, screen CVs, and reduce bias, all while enabling a more efficient and personalised recruitment process.

The key is balancing technology with the human touch to build genuine relationships. Is this good for the IT channel? We will see.

Specialisation over volume

The days of mass hiring are behind us.

Companies are now focusing on hiring a limited number of specialists who can deliver deeper customer engagement and drive long-term retention.

Hybrid work remains the norm

While some roles are returning to the office more frequently, flexibility is still a top priority.

Hybrid work models continue to dominate, requiring candidates who excel in both remote and in-office settings without compromising productivity.

The candidate experience matters

A positive, seamless recruitment process is a must.

Companies that prioritise personalised communication, transparency, and respect throughout the hiring journey, are building stronger brands and attracting top-tier talent.

Diversity, equity, and inclusion (DEI)

DEI isn’t just a buzzword; it’s a priority.

Companies are embedding diversity and inclusion into every step of their hiring strategies, creating more innovative and inclusive workplaces.

Retention is key

Hiring is only half the battle

Retaining top talent requires investing in career development, flexible work environments, and robust onboarding to keep employees engaged and satisfied.

Higher salary expectations for technical, but sales packages remain flat

Candidates are coming to the table with elevated salary demands, especially in high-demand fields like cybersecurity and AI.

Companies need to find the right balance between competitive pay and offering cultural and professional growth.

Sales professionals have a flat year and expectations have plateaued.

Looking ahead

The outlook for 2025 is incredibly positive, whether businesses are hiring for growth or targeting specialised skills.

As the IT channel continues to evolve, those who embrace these trends will be best positioned to thrive in the year ahead.

Best of luck with your hiring!