Lenovo introduces five new partner journeys and offerings for the channel

Lenovo launches new partner journeys with Lenovo 360

Lenovo has launched five new partner journeys, all comprising five offerings, in a move to drive more flexible and scalable revenue opportunities for partners across the channel.

Lenovo 360 for MSPs, Lenovo 360 for global systems integrators (GSIs), Lenovo 360 for AI, Lenovo 360 for data management, and Lenovo 360 for education will aim to further streamline partner access to sell across Lenovo’s portfolio of devices, infrastructure, services, and solutions, the vendor said.

All journeys will include five offerings.

The first is digital platforms, to provide partners with sales enablement, marketing, and communications tools on Lenovo partner hub.

Then training, with learning paths, certifications, and accreditations.

Incentives will also be one of the offerings, with reward programmes and financial structures that offer increasing benefits.

Communities, such as forums, advisory boards, and events, will aim to boost collaboration and among partners and Lenovo experts.

Finally, marketing will provide ready-to-use collateral and assets to help partners promote their products, solutions, and services to their customers.

Each journey will also include channel-ready devices, infrastructure solutions, and service elements.

“We are focusing our efforts initially in these high-growth areas and will continue to bring additional pathways to new verticals, technologies, and routes to market over time,” said Pascal Bourguet, VP and global channel chief at Lenovo.

Incoming everywhere

By February 2025, the Lenovo 360 solutions hub will be expanded to 12 extra markets, bringing it to 47 across the world, with more than 50 channel-ready solutions supported in English, French, German, Spanish, Italian, Portuguese, Korean, and Japanese.

In March 2025, partners will be able to personalise their newsletter preferences for content and frequency via the new Lenovo 360 communications centre.

In April 2025, Lenovo 360 for GSIs, Lenovo 360 for AI, Lenovo 360 for data management, and Lenovo 360 for education will be available to partners globally.

But managed service providers in key markets can skip the wait as they can explore the benefits of Lenovo 360 for MSPs today in Canada, USA, Brazil, Mexico, UK, Ireland, Japan, India, and Australia, where the pathway is already available.