Recognising our dedication to the channel

Adam Boddy, operations director at Channel Edge explains why its deep understanding of channel industry nuances has led to its shortlist at the CRN Channel Awards

Channel Edge’s recent shortlisting for the CRN Channel Awards fills me with pride; to lead the team to this achievement during a period of rapid growth and within such a relatively short time is incredibly exciting.

Our nomination resonates deeply with the values and mission of our business. The CRN Awards, being solely dedicated to the channel, perfectly aligns with our ethos of being ‘born from, made for and trusted by the channel’.

The news reinforces our commitment to the channel community. We strive to make a tangible difference by offering premium channel engagement across vendors, distributors, resellers, and end-users alike.

Our goal is to provide bespoke marketing and consultancy solutions that support a fast-paced industry and support our clients to reach their goals.

In a technology landscape saturated with agencies claiming channel expertise, we only do channel marketing. This allows us to truly understand the industry's nuances, use the same language and deliver impactful solutions. That this work has been recognised by such a respected industry body is a milestone.

Recognition within the channel community is vital for our business. It validates our dedication and showcases our ability to make a real difference.

In our industry, it's crucial to pause and acknowledge our achievements. We could get caught up in the ‘next big thing,’ but celebrating success is essential for our culture.

Our 100 per cent dedication to the channel has undoubtedly contributed to our shortlisting. We only recruit from within the channel, ensuring we maintain a deep understanding of its unique needs and challenges.

Our bespoke approach to marketing challenges allows us to adapt and collaborate with the right partners, delivering effective solutions that drive material change for the businesses we support.

We began as a business essentially using our founder's name. Through a culture of trust and dedication, we've grown steadily and responsibly, ensuring we can support the channel in the best possible way. Our entire team deserves recognition. Each individual makes a significant difference, both to Channel Edge and our wider community.

We look forward to connecting with friends and colleagues from across the channel at the CRN Awards ceremony, and raising a glass to all those shortlisted along with the winners.

To learn more about Channel Edge and our services, please visit our website or reach out for a chat. We're always eager to discuss how we can help you achieve your channel marketing goals.

Whether we work together or not, let's continue to celebrate success within the channel. It's a testament to the hard work, innovation, and dedication that drives our industry forward.