Flotek names Wayne Jones group sales director following OES buyout

OES cadre tapped to help the company achieve £20m revenue by the end of 2025

Managed IT and comms service provider Flotek Group has appointed Wayne Jones as its new group sales director, as he also becomes a shareholder and joins the company’s board.

Since 2012, Jones served as managing director of Office Equipment Systems (OES), the North Wales-based managed print and web development firm acquired by Flotek in February 2024.

His nomination as group sales director follows the acquisition of the remaining equity of OES.

Since the investment last year, Flotek launched a growth roadmap, together with OES, to integrate the business within the group.

The strategic plan reportedly led the organisation to exceed its growth targets, with recurring revenue going up thanks to a rise in managed IT support and the introduction of telecoms to its existing customers.

The company has also grown larger accounts in the area.

" We've adapted the Flotek model since the investment and seen huge growth levels and service improvements by investing in our team and technology stack,” said Jones.

“I'm looking forward to launching managed print into the wider business to allow us to really support customers with all their technology needs."

Jay Ball, CEO of Flotek, added: “Jones becoming group sales director allows me to step back from the sales team and focus on future acquisitions while [he] focuses solely on delivering our ambitious growth plans to achieve £20m revenue by the end of 2025.”

The next step for the Cardiff-based MSP will be to develop its activities in the North via its St Asaph office.

The £20m target reflects a strong revenue increase for the Cardiff-based MSP year-on-year, as its goal was to achieve a turnover of around £10.5m early last year.

OES brought £3.1m in annual turnover, as well as 22 people to the Welsh company’s headcount.

OES will adopt the Flotek Group banner later this year.