Lisa Roberts becomes senior director UKI & Northern Europe channels at SentinelOne

The IT expert brings 20 years of channel experience to the vendor

US vendor SentinelOne has hired Lisa Roberts (pictured) as senior director UKI & Northern Europe channels, amid leadership restructurings.

Roberts joins SentinelOne from Colition, a company she founded and directed since June 2024.

Colition’s mission is to help vendors develop go-to-market strategies and channel business models in the UK and EMEA.

It is yet unclear what will happen to Colition after her departure.

Before founding her own business, Roberts started her journey at Softcat in 2004, as Symantec business manager.

She then held various leadership roles at tech companies such as Symantec and Cisco, before becoming director of channel & alliances UKI & emerging EMEA at Rubrik.

Roberts’ mission at SentinelOne will be to explore and drive opportunities across Europe, where the vendor has a “pretty decent” market share, according to Brian Lanigan, the company’s VP of ecosystem, in an interview with CRN.

Her new appointment comes as the company “has grown by 100 per cent across partner organisations” since Lanigan joined in March.

Lanigan also told CRN that in addition to the UKI and Northern Europe, the vendor will soon focus on other parts of the EMEA region.

“In the future, you'll also see deeper entrenchment into the Middle East.”

Roberts shared her new position on LinkedIn, where she wrote: “I'm so inspired by SentinelOne's leadership, growth strategy, and dynamic culture; I couldn't pass up the chance to become part of this incredible team!

“I’m looking forward to connecting with our partners and alliances in the coming weeks—there’s so much to explore and accomplish together.”

This is the second reshuffle in regional leadership at SentinelOne in less than a month, after Kris Day was named senior vice president and general manager of Asia Pacific & Japan last December.

The global C-suite also went through changes in recent weeks, with IT vet Alex Stamos being appointed CISO in 2024.