SentinelOne goes all in on flexibility with new channel scheme

The Global PartnerOne programme is built around four different tracks to fit various partners

US vendor Sentinel One has launched the Global PartnerOne programme, a new partner track focused on flexibility and strategic impact.

To support different types of firms, the vendor structured its revamped channel strategy around four different pillars.

Manage: For MSPs, MSSPs, and MDRs, this track will aim to help security service providers integrate SentinelOne’s technology into their offerings.

Sell: Built for resellers and solution providers, it will focus on customer acquisition and long-term account success by providing these companies tools and incentives to help them drive sales and grow their footprint.

Build: Made for ISVs and technology partners, it is designedto support organisations developing integrations and security solutions that work with SentinelOne’s platform.

Deliver: Designed for service providers, system integrators, and incident responders, this track focuses on partners who deploy, support, and optimise security solutions for customers, providing access to training, certifications, and service opportunities.

The programme will also offer partners new tiers and simplified requirements.

It will organise firms into three levels; Elite, advanced, and associate, to give them adapted support and incentives.

“Partners are at the core of our mission to deliver cutting-edge cybersecurity solutions,” said Brian Lanigan, SVP, global head of partner ecosystem at SentinelOne.

“With the Global PartnerOne programme, we are creating an ecosystem that fosters long-term success by empowering partners to expand their market presence, increase customer satisfaction, and maximise profitability.”

Ashish Upadhyay, AVP of global cyber alliances at WWT, added: “WWT’s partnership with SentinelOne has proven to our customers that together we can provide robust and customisable security solutions that fit their needs no matter their size, no matter their industry.

“WWT is committed to building competencies and services offerings with SentinelOne to fortify our customers’ security posture and ensure successful outcomes.”

In December 2024, Lanigan told CRN that the vendor would put “emphasis on the whole ecosystem working together.”