WWT opens new UK integration centre ‘to support the substantial growth’ in the country

The expanded logistic capabilities will aim to tackle the “hardware and integration opportunities” brought by AI

Systems integrator and solutions provider behemoth World Wide Technology (WWT) has opened an integration centre in Coventry to expand its logistics capabilities in EMEA.

The move aims to build on the company’s sustained development in the region, with the organisation now delivering around £2.6bn annual revenue in the UK.

WWT’s new UK integration centre will aspire to reduce delivery costs and optimise the speed of technology to market for its partners in the region.

CRN met with Dominic Pierce, VP of global accounts, EMEA, during WWT’s AI Day in London, to discuss the purpose of the VAR’s new UK warehouse.

“I would look at this [UK integration centre] as an extension of our capability that already exists in the Netherlands,” says Pierce.

WWT’s 175,000-square-foot Dutch storage space is located in Amsterdam and opened its doors in 2014.

“Our logistics capabilities are being expanded in EMEA to meet the demand that we're seeing not only with our enterprise customer base, but also with AI, which is bringing a huge amount of hardware and integration opportunities in the region.

“The reason of that extension capability into the UK market is designed to support the substantial growth that we're seeing in the country.

“It's designed to support some of the complexities that have arrived since we left the EU a few years ago.”

With the local facility in operation, WWT will now be able to store and ship thousands of IT solutions each week across the UK, to support the company’s “clients and partners, by lowering delivery costs and speeding up delivery in terms of having to deal with customs going back and forth between the UK and EU,” according to Pierce.

WWT now counts 100,000 square feet of warehouse and integration capacity in the UK and more than five million square feet globally.

The organisation is also solidly implanted in the UK through its offices in the City of London, which it opened in 2013.

They represent the reseller’s largest sales and engineering office outside of North America.

WWT’s UK arm is the third largest company on CRN’s Top VARs list.