Hammer gives Dutch courage to Euro expansion plans

Storage distributor unveils Netherlands outpost for Dutch partners

Storage distributor Hammer has opened an office in the Netherlands as part of its European expansion plans.

The Basingstoke-based firm's new digs feature partner training facilities and an auditorium, which its Dutch resellers can use to hold customer meetings, seminars and product demonstrations.

The new office will be managed by former Avnet Technology Solutions sales manager Ivo Roersma and is the fourth location Hammer has opened outside the UK. The firm also has offices in Italy, Sweden and Belgium.

James Ward, managing director of Hammer, said: "We are currently celebrating our twentieth anniversary, so the launch of another European office will fortify our current position and further strengthen our brand across Europe."

Paul Matravers, European and storage products director at Hammer, added: "Having an in-depth understanding of local businesses and culture and physical presence near to our partners is, we believe, the key to continuing success in Europe."