Dell slashes EMEA networking rebate threshold

Vendor unveils raft of changes to programme that make it easier for Premier and Preferred partners to qualify for cashback

Dell has taken the wraps off a number of updates to its networking business, claiming it will be easier than ever for channel partners to qualify for rebates.

The vendor said the changes demonstrate the importance it is placing on developing its networking business, and show how customers and partners can benefit from simplified access to solutions, support and funding.

Under the new announcements, Dell has significantly lowered the entry threshold that channel partners need to reach to qualify for rebates.

For the first time, Premier or Preferred partners that exceed $20,000 (£13,173) worth of sales per quarter, can now receive rebates of up to 14 per cent. In the past the threshold was $100,000.

Dell said the changes have been made in response to channel feedback asking for more recognition for hard work and achievements with its networking portfolio.

It also unveiled a range of finance offerings for network solutions through Dell Financial Services (DFS).

Mark Pearce, EMEA channel director, Networking at Dell, said: "Our channel partners are vital to the ongoing success of Dell Networking and we want to not only recognise them for their hard work, but also help them grow and develop their own businesses.

"We are now able to compensate focus and success with Dell Networking, by paying the same rebates for both Premier and Preferred partners. This makes our programme more inclusive, therefore providing some of the most competitive rewards in the industry.”

Gary Byrne, solutions director of Dell partner Nviron, welcomed the move. "We joined Dell’s PartnerDirect programme in February 2009 and have had a great relationship with the team there. Our customers have been really happy with the networking solutions we have been able to offer," he said. "In addition, this new rebate threshold is a great opportunity for us as a business, and shows that Dell really takes on board the feedback it receives from its channel partners."