Daisy rolls three channel businesses into new Digital Wholesale Solutions arm
CEO says new brand will improve visibility among IT and cloud partners
Daisy has rolled its three channel businesses into a new arm named Digital Wholesale Solutions.
As well as providing comms and IT solutions to end users, Daisy also has multiple businesses that sell into channel partners.
These three units - Daisy Wholesale, Daisy Distribution and Daisy Worldwide - have now been pulled together, under CEO Terry O'Brien.
The chief exec told CRN that the move will help create awareness of the business' capabilities in cloud and IT, not just in telecoms.
"We made the decision in January to pull the partner servicing businesses together," he said. "We explored what we want to achieve as an organisation going forward, which is to be 100 per cent partner orientated.
"We have a good portfolio of products and services that address an ever-converging landscape and channel of partners.
"We have strong heritage in telecoms and maybe not as strong in the cloud and IT space."
O'Brien said that Digital Wholesale Solutions wants to position itself as a "super aggregator" for channel partners, bringing together complex cloud, IT and comms solutions.
Daisy said the business will be "given autonomy to operate independently from the group's other businesses in order to focus solely on improving its offering to partners".
Nathan Marke, who moves from his role at Daisy to become chief digital officer with Digital Wholesale Solutions, said the move will help target SMB-serving partners.
"The opportunity for the channel now is just amazing," he said.
"If you look at large enterprises there is no growth there at all; it is a very flat market. But if you go down to the SMBs there is growth forecast of five, six, seven per cent.
"The trend of start-ups starting to become bigger businesses is stimulating tremendous demand for digital infrastructure.
"In SMB it is the channel that is winning because the big businesses just aren't cut out to serve that community."