Software distributor launches in the UK with Reading office

Italian player Achab looks to bring ‘unique distribution model’ the UK’s MSP market

Italian software distributor Achab has launched operations the UK as it targets the MSP market.

The Milan-based distributor, which claims to have a customer base of over 1,800 resellers in Italy, has launched an expansion strategy into the UK with the opening of a new office in Reading.

The firm plans to build a sales and support team through its new Reading location with the aim of becoming "the technology partner of choice" for MSPs in the UK serving SME-sized customers.

Achab has launched in the UK with two new vendors - anti-phishing vendor Cyberfish and secure workspace vendor Cameyo.

The distributor claims it is actively growing its roster of vendor partners in the UK.

Along with the launch of its Reading office, Achab announced the appointment of Philip Sansom as UK managing director to lead its new operations.

Achab claims Sansom has more than 16 years of experience in the MSP market having previously worked in sales and management roles at Datto, Kaseya and IT Glue.

Sansom is responsible for driving Achab's aggressive growth strategy across the UK by recruiting a team of sales and technical support staff, expanding its vendor partner base and developing relationships with new and existing MSP partners in the UK.

"Due to the global pandemic, organisations are facing a myriad of challenges related to remote working, cybersecurity, and the cloud at a time when they are also struggling to embrace innovations such as artificial intelligence, machine learning, and predictive data analytics," explains Andrea Veca, CEO, Achab.

"More and more businesses are therefore relying on MSPs who can create flexible IT infrastructures that are safe, efficient and cost-effective. We're here to support those MSPs with proven processes, long-standing experience, and handpicked technologies from the best companies worldwide - so our partners can boost innovation and capture new opportunities."