Pure Technology Group acquired by tech investor Fulcrum

Leeds-based reseller says deal will propel business to ‘the top echelons of UK IT service providers’

Pure Technology Group has been acquired by tech investor Fulcrum Technology Group for an undisclosed sum.

Netherlands-based Fulcrum Technology Group is the European division of a "global technology company" which claims to focus on long-term growth in the European IT sector.

Along with Pure Technology Group, Fulcrum also owns an MSP based in Hamburg, Germany called Sysback which claims to offer managed services, enterprise management and holistic automation solutions.

Fulcrum's US and Canadian entities have previously invested in other channel business, including US-based $1.2bn-revenue reseller Pivot Technology Solutions before the firm went public in 2013 and was then sold to Computacenter last year.

The investor had also been involved with US reseller Converge Technology Solutions before it listed in 2018.

Founded in 2007, Leeds-based Pure Technology Group ranked #136 in CRN's VAR 350 and grew revenues by 17 per cent to £39.7m in its 2020 financial year.

The VMware, HP and Lenovo partner employs 140 staff across three locations in Leeds, Wakefield and Wigan.

Pure Technology Group CEO Stephen O'Brien said: "We've had many approaches over the last couple of years because, fundamentally, we're a great business. Fulcrum's pitch was different though; they have a bigger strategy in play, which will propel us towards being amongst the top echelon of UK IT service providers.

"We also share many values, which will only enhance what's truly special about our business - our people, our culture and our service. For all of us, and our customers and partners too, this is a tremendous opportunity."

Fulcrum CEO Shane Maine added: "From the start, we were very impressed by PTG. Not only because of the products and excellent service to customers, but also by their culture, innovative approach and people. We see clearly the expanding capabilities we can develop together in the areas of secure remote work and enterprise service management to create a successful future together."

Pure Technology Group became the official tech partner for England Rugby League last year providing laptops and cloud-based performance and analytics software.

The firm has meanwhile set itself a goal to improve its gender parity and reach 40 per cent of its staff being female by 2024.