Ingram Micro to offer partners sustainability leg-up with Consenna tie up
Carbon was launched by Consenna in July to drive greater adoption of sustainability-focused sales, marketing and education activity in the IT channel
Ingram Micro UK has partnered with Consenna to launch its Carbon platform into the channel.
Carbon is a resource that will provide Ingram's network of resellers with free access to self-serve sustainability focused marketing campaigns and to a library of sustainability training.
Carbon was launched by Consenna in July to drive greater adoption of sustainability-focused sales, marketing and education activity throughout the IT channel and is free to access for UK MSPs, VARs and resellers.
"Sustainability is very high on Ingram Micro's agenda, and we want to support both our vendors and partners with the articulation of their sustainability messaging," Ingram Micro's senior commercial director, Michael Farrah, said.
"Our partnership with Consenna Carbon is fundamental in this process. Our partners will have the ability to run bespoke campaigns, access a library of sustainability messaging and track results. They'll also be able to choose their campaigns, schedule them and run them with an exceptionally light touch.
"We are proud to have been chosen as Consenna's distributor to launch the Carbon platform with and we are very excited for the journey ahead and the positive impact it will have on the channel as a whole."
Ingram Micro claims it is already in the process of onboarding five vendors to Carbon, which comes after the distributor also signed a new agreement with Circular Computing to make remanufactured, carbon-neutral laptops a key part of its product offer.
"In launching Carbon, we were clear that the entire channel has a role to play in addressing the negative impact that the IT sector has on the planet," Simon Yates, Consenna's chief operating officer, said.
"None of this needs to be difficult or time-consuming, but it does require genuine commitment and so we are delighted that Ingram Micro has stepped up as our first distribution partner.
"Ingram Micro is a business that has already made bold steps towards greater levels of sustainable action and it's great that two of the first campaigns it will offer to its network of resellers via Carbon are Circular Computing and Fairphone, both true sustainability trailblazers."