Daisy Corporate Services looking to be 'really good with fewer partners' as part of strategy

The company has outlined its investment and growth plans in the UK

Daisy Corporate Services (DCS) says it is limiting the number of new partnerships it is taking on as it looks to build strong relationships with a fewer number of partners.

Richard Beeston, solutions and strategy director at DCS, outlined to CRN the company's investment and growth plans in the UK, saying the business has spent the last few months "determining what we're going to be doing going forward".

"The premise of what we're doing is, we want to be talking to customers about how we resolve their problems, rather than just sell them some fancy gadget or something," he said.

Beeston said part of the company's plans going forward is to take on a "select number of new partnerships", with it looking to be "really good" with a lower number of partners.

He said: "I think we will have a select number of new partnerships, but I don't want to be carrying hundreds and hundreds of technology partners. I think there are plenty of companies who are much bigger than Daisy who do that.

"Our focus really needs to be on being really good with a fewer number of partners. So, for example, really solidifying our relationship with Microsoft in growing that business - not just in Microsoft 365 but with all of their disparate offerings and thinking as Microsoft as an entire ecosystem of things that a customer wants to buy.

"So whether it's utilising their defender security solutions or Microsoft 365 or Teams, building that kind of relationship with the manufacturers."

He also the cybersecurity space is changing at an "alarming rate" and as a result has put "significant investment" into the area.

This includes building out a "better security team", as well as building its own security operation centre.

Beeston also spoke about DCS's hybrid cloud strategy which he claims acts as "a good middle ground" for customers who are not ready to move to the public cloud.

"So we can put things in customer data centres," he said.

"We can put them on our own cloud platform or our own data centre, or we can work with customers to put them into Microsoft Azure and that strategy works well.

"Not everybody's ready yet to go into public cloud. So putting them in our own cloud platform is a good middle ground for them. It lets them get out of their own data centres and the cost associated with that. We provide it back to them as a managed service and they've got continuity of that service.

"That allows them to then modernise their applications or infrastructure as required and set on a plan to move to public cloud if that's what they need."