Taking a bigger bite of Apple: Is it time for the channel to take the Mac-maker more seriously?

Heavyweights including Jigsaw24's Roger Whittle, TD Synnex's Dave Watts and Gartner's Ranjit Atwal weigh in

Doug Woodburn
clock • 13 min read
Taking a bigger bite of Apple: Is it time for the channel to take the Mac-maker more seriously?

Since Tim Cook took over as CEO in 2011, Apple's revenues have virtually quadrupled, while its market cap has swelled from $349bn to $2.4tn. What's more, in its most recent quarter, Apple bucked...

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