AWS 'levels up' digital sovereignty to give customers 'greater control over their data'

The hyperscaler giant said its customers are concerned over choosing between the ‘full power’ of AWS and a feature-limited sovereign cloud solution

AWS says it is ramping up its commitment to offer customers a better set of sovereignty controls and features available in the cloud.

The AWS Digital Sovereignty Pledge aims to expand the hyperscaler's capabilities to allow global customers to meet their digital sovereignty requirements without compromising on the capabilities, performance, innovation, and scale of the AWS Cloud.

The group already offers a range of data protection features, accreditations, and contractual commitments that give customers control over where they locate their data, who can access it, and how it is used.

Some of these include AWS Control Tower which aims to give customers more control over the physical location of where data is stored and processed.

In February the group announced it adheres to the Cloud Infrastructure Service Providers in Europe (CISPE) Data Protection Code of Conduct, giving customers an independent verification and an added level of assurance that our services can be used in compliance with the General Data Protection Regulation (GDPR).

However, AWS now pledges to expand on these capabilities to be able to offer "the most advanced" set of sovereignty controls.

"As we've innovated and expanded to offer the world's most capable, scalable, and reliable cloud, we've continued to prioritise making sure customers are in control and able to meet regulatory requirements anywhere they operate," wrote AWS senior vice president of AWS Sales, Marketing and Global Service, Matt Garman.

"What this looks like varies greatly across industries and countries. In many places around the world, like in Europe, digital sovereignty policies are evolving rapidly.

"Customers are facing an incredible amount of complexity, and over the last 18 months, many have told us they are concerned that they will have to choose between the full power of AWS and a feature-limited sovereign cloud solution that could hamper their ability to innovate, transform, and grow.

"We firmly believe that customers shouldn't have to make this choice."