Pax8 partners with Adobe across its EMEA marketplace

The distributor's MSPs in Europe will now have access to the Adobe Creative Cloud and Adobe Document Cloud

Cloud marketplace distributor Pax8 has announced it has partnered with Adobe to bring digital media MSP services to its channel.

The Adobe Creative Cloud and Adobe Document Cloud will now be available to partners across the EMEA region of Pax8's marketplace.

The Bristol-based distributor hopes this move will "ultimately drive growth and transform business performance for small and medium-sized businesses (SMBs)."

"Adobe's game-changing innovations will truly diversify what our MSPs can offer their customers, making them more competitive and allowing them to target new markets," said Pax8 EMEA CEO Harald Nuij.

"With Deloitte forecasting that the global creative economy will grow by up to 40 per cent by 2030, Pax8's partners will now be able to connect their customers with industry-leading solutions that breathe new life into projects while simplifying complexities."

Nuij also added that the partnership will play into Pax8's wider strategy of "becoming the world's favourite marketplace for IT professionals to buy, sell, and manage best-in-class technology solutions".

He also explained: "With an ECEA Study reporting that the culture and creative industries are growing faster (+2.6 per cent per year) than the European average (+2 per cent) and are one of Europe's leading job providers, there is a huge opportunity to capitalise on the growth of this sector."

Adobe vice president GTM & Sales EMEA, Brian Green, also commented, "At Adobe, we are excited to elevate our business with Pax8 to a new level and bring the cloud horsepower and capabilities of Pax8's marketplace to our partners and customers in Europe.

"Pax8 will play an important role in the Adobe channel ecosystem and will offer advanced technologies that allow MSPs to buy, sell, and manage Adobe products and solutions easily."

The background

Pax8 has recently expanded in multiple geographies, organically and via acquisition.

In September, it launched an office in Zwolle, in the Netherlands.

A month later, the firm also opened a new UK office at The Distillery in Bristol, in a 'multimillion-pound' bet that in-office work remains key to its growth.

And last month, Pax8 also acquired Microsoft Dynamics specialist, Bam Boom Cloud.