EY announces acquisition of Newcastle MSP whyaye

EY is building out its tech consulting services with its eighth acquisition since 2021

Big Four consulting firm EY has announced the acquisition of whyaye, a UK-based consulting services provider for the ServiceNow platform.

This is EY's eighth acquisition since April 2021 and the firm claims it's part of "significant ongoing investments" in technology consulting services.

Founded in 2019, whyaye is a Newcastle-based MSP specialising on the ServiceNow platform with over 100 employees across the UK.

The acquisition, which will be known with the tongue-twisting name of EY whyaye, is said to support the growth of EY Technology Consulting services by expanding capacity, capabilities and market presence around the ServiceNow technology platform.

whyaye CEO Maureen Robson-Norman will join Ernst & Young LLP as a Partner.

"Our UK consulting teams achieved record levels of growth last year and we have maintained the momentum into this financial year," explained Benoit Laclau, EY managing partner for consulting in the UK & Ireland.

"We are seeing strong levels of client demand for technology consulting and are making significant investments to expand and strengthen the skills and capabilities we can offer clients as they transform and future-proof their organisations.

"The acquisition of whyaye is an important addition to EY Consulting in the UK as we look to grow our market capabilities around the ServiceNow platform."

Maureen Robson-Norman, CEO of whyaye, said: "This is an important milestone for whyaye and we're excited to be part of the EY organisation.

"ServiceNow is an incredibly powerful platform which can help bring significant efficiencies to a business when used to its full potential. We're looking forward to working collaboratively with EY teams to accelerate our growth and work with clients on their transformation journeys."

Last year, the EY organisation unveiled plans to double the size of its UK&Ireland Consulting Services business over the next four years, backed by £75m of investment.