TD SYNNEX hoping to help partners grow with ISV acceleration programme
The programme offers more benefits and access to resources for independent software vendors
Global distribution giant TD SYNNEX is hoping an acceleration programme for independent software vendors (ISVs) will help vendors succeed in high-growth IT markets of cloud, security, data and AI.
The programme is designed to support every stage of an ISV's lifecycle and allow ISVs of all sizes to grow their businesses by providing them with access to TD SYNNEX's ecosystem reach, technical expertise, and marketing and sales resources.
As highlighted in the 2023 TD SYNNEX Direction of Technology report, "Partners are appropriately focused on delivering the building blocks needed for their customers to take advantage of the potential of high-growth technologies.
"It's clear that partners see that these technologies are here to stay and will forever change existing ways of operating businesses and interacting with one another."
Shannon Warner, VP cloud and ISVs at TD SYNNEX commented, saying: "Through our industry-leading portfolio of vendors and dedicated cloud, data and AI, and security business units, the TD SYNNEX ISV acceleration programme will enable our partners to leverage these technologies and solutions to drive innovation and customer value in high-growth markets."
"We are proud of our track record of helping ISVs achieve their goals through our extensive partner ecosystem, and we look forward to helping them accelerate their growth and success in the channel."
The programme offers benefits to partners including:
- TD SYNNEX's hyperscaler marketplace offers that are promoted via TD SYNNEX StreamOne marketplace to reach an ecosystem of thousands of resellers and MSPs
- A new ISV co-sell programme, in addition to the existing resell model, for new-to-the-channel and start-up ISVs to help them accelerate their sales through channel partners
- Access to TD SYNNEX's channel acceleration bootcamp, which offers a channel readiness assessment and engaging live workshops to help ISVs develop their channel ecosystem and go-to-market strategy
- Access to the newly launched TD SYNNEX partner health and fitness tool and new ISV-focused DemandSolv partner lead generation programmes
- Go-to-market approach to help ISVs position their offerings as part of larger, integrated solution in high growth markets
Partner reaction
Jesse Clem, VP of alliances and channels at New Relic, commented on the programme: "We are excited to partner with TD SYNNEX to bring Azure and AWS private offers to market.
"This enables us to offer our customers a seamless and flexible way to procure our observability platform while bringing them the benefits of procuring through their marketplace of choice.
"TD SYNNEX is a trusted and strategic partner for us, and we look forward to expanding our reach and impact through their extensive channel network."