Bell Integration expands partnership with Amelia, buys out software unit

The deal enables the Portsmouth shop to extend service offering and accelerate AI growth

Bell Integration has unveiled the acquisition of AI-focused software shop, Amelia's, services unit.

The collaboration empowers Portsmouth-HQ Bell, enhancing the capabilities of its AI services and solutions team, while Amelia's digital first team is expected to receive support from Bell's delivery division.

Manpreet Gill, CEO of Bell Integration, expressed optimism about the collaboration, stating: "We are excited to welcome Amelia's digital-first team to the Bell Integration family and have already started to see the benefits of working together. This strategic relationship will allow us to better serve our customers, extend our service offering and accelerate the growth of our AI business."

While emphasising the continuing importance of human engagement in Bell's capabilities, Gill highlighted the significance of adopting a digital-first approach within both delivery teams. This approach is expected to inject increased efficiency into engagements through AI and automation.

Lanham Napier, president, and chairman of NY-based Amelia, highlighted the significance of the partnership, saying: "Bell Integration has long been a strong and successful partner of ours. As such, we are thrilled to launch into this next chapter of our alliance. Leveraging Bell as our premier Digital-First provider will further strengthen our position as a leader in enterprise AI and deliver valuable products and outcomes for our customers."

As part of the collaboration, Bell Integration has expanded its AI teams across the UK, India, North America, and Europe, following the onboarding of the Amelia digital-first managed services team.

This expansion equips Bell, which ranks seventh in CRN's Top VARs ranking, to deliver a comprehensive range of AI services and solutions, spanning strategic consulting, architecture, design, AI implementation, and run services.

Faisal Abbasi, director of AI services & solutions at Bell, commented: "We are thrilled to join forces with Amelia. Together, we will be able to offer our existing and new customers globally a more comprehensive AI solution, underpinned with Bell Integration's AI platform, AI Digital-First services, and existing highly skilled delivery organisation."