HP announces Amplify updates with AI, sustainability training, new structure
Channel partners will gain access to role-based AI training and certification programme, plus growth opportunity in AI data science
HP has enhanced its Amplify partner programme with a new two-track structure, AI training and certification as well as extended partner sustainability assessments and training.
To increase access to expanded product and service portfolio, HP is simplifying the Amplify partner membership architecture with newly launched tracks, Synergy and Power.
As part of the Power track, HP is introducing new distinctions for enrolled partners: Power Elite and Global Power Elite.
This structure rewards partners who operate on a large scale and deliver significant revenue and capabilities.
New benefits include a role-based AI partner training and certification programme, together with a new growth play opportunity, tailored for AI data science.
As part of the enhancements, the vendor is also extending its pioneering partner sustainability assessment and training initiative, HP Amplify Impact, to distribution partners and nearly 50 countries.
Since its launch in 2021, the programme provides Amplify partners with the knowledge and tools needed for positive change.
By prioritising sustainability as a pivotal competitive advantage, HP hopes to empower partners to create significant impact in areas such as climate action, human rights, and digital equity.
"HP's Amplify partner programme stands out as an industry-leading partner programme - the only channel programme in the industry to go beyond performance-based models - encompassing capabilities, collaboration and unrivalled performance," said Kobi Elbaz, SVP and GM of global channel sales innovation and operations at HP.
"Partners are essential to unlocking growth opportunities and serving customers and we aim to provide the right programme, the right training, and the right growth opportunities and benefits to make it easier to sell our world-class products and services.
"Together we have the future ready portfolio, operations, and partners to win."
Role-based AI training and certification
AI is rapidly unlocking new market expansion and operational possibilities, accelerating partner execution, and optimising customer experiences.
For the full potential of AI to be realised, HP's future-ready AI Master Class aims to be comprehensive in scope covering a range of topics designed to equip partners with the knowledge they need to educate and advise customers on the right AI products and solutions to meet their needs.
HP is working with NVIDIA to develop the initial series of training modules. Subsequent releases, involving further alliance partners, aim to consistently augment the expertise and capabilities of HP Amplify partners, enabling them to stay ahead in the swiftly changing AI landscape.
"Designers, engineers, and creatives need the latest tools and capabilities to harness the potential of AI for their everyday workflows," said Bob Pette, VP of enterprise platforms at NVIDIA.
"Our work with HP will help empower their partners to utilise HP products and solutions, powered by NVIDIA, to cater to customer AI needs across the entire channel ecosystem."