Zebra launches sustainability programme for partners changing stripes with its solutions

New initiative will support greener outcomes for customers through digitisation and automation, from reducing food waste to lowering vehicle emissions

Digital solutions provider Zebra Technologies has set up a new sustainability partner recognition programme to acknowledge channel partners who implement its solutions to achieve sustainable outcomes.

The programme is open to all Zebra PartnerConnect hardware and ISV partners globally.

"Our sustainability partner recognition programme is important because our end-user customers are increasingly asking us to help them leverage digital and automation solutions to drive sustainable outcomes," said Bill Cate, VP of marketing, portfolio and ecosystems at Zebra Technologies.

"Customers need to feel confident that they can easily find and work with credible partners to support them in achieving these outcomes."

Surplus food marketplace provider Too Good To Go was the first to qualify as a recognised Zebra sustainability partner.

"Since its launch in 2015, Too Good To Go has helped save over 300 million meals from going to waste. In 2023, we added 21 million new registered users and 72,000 new active stores to our global community, increasing our impact and saving more than 100 million meals from being wasted in just one year," said Simon Leesley, COO at Too Good To Go.

"With Zebra's recognition and support, we will work together to keep delivering impact at scale, helping grocery retailers make a significant difference to both their bottom line and the fight against climate change."

To qualify for the sustainability partner recognition programme, partners must demonstrate a minimum of three new sustainability solution deployments.

They also need to commit to helping customers improve their sustainability performance on an ongoing basis and support their alignment to best practices.

Qualifying partners receive an exclusive sustainability recognition logo they can use in their marketing, communications and RFP proposals and a dedicated identifier in Zebra's partner locator platform.

Zebra will also provide them with joint marketing resources, discretionary marketing development funds, and training on corporate and product initiatives.