Arrow Electronics becomes Citrix distributor for North America and Europe
Strategic distribution agreement to commence in October 2024
Distributor Arrow Electronics and virtual desktop specialist Citrix have signed a strategic distribution agreement.
As part of the agreement, Arrow will assume responsibility for sales, marketing and technical support for all service provider channel partners consuming fewer than 2,000 Citrix licenses across North America and Europe.
This new model will provide service provider channel partners previously managed under Citrix's service provider programmes with greater enablement, flexibility and support in how they consume and manage their Citrix licenses.
"Citrix will continue to focus on and invest in product development, engineering, and support of the suite of solutions available to all our channel partners and work closely with Arrow to support and deliver these solutions to channel partners and their customers," says Ethan Fitzsimons, vice president and head of global channels for Citrix.
A strong European presence
The move comes just a couple months after Arrow announced a partnership with Equinix to reshape the digital infrastructure landscape across EMEA.
The vendor has also been named a VMware cloud commerce manager (CCM) this month, to support Broadcom's VCSP strategy, thanks to "Arrow's established presence in the European market," according to Ahmar Mohammad, vice president of partners, managed services and solutions go to market, VCF division at Broadcom.
Between partnerships and agreements, Arrow has since its creation in 1935 established itself as an important international player by reinforcing its presence through various strategies and collaborations over the years.
"Building on our experience and past success with Citrix, whose solutions are trusted by thousands of organisations worldwide, we are perfectly positioned to take responsibility for supporting this key segment," says Eric Nowak, president of Arrow's global enterprise computing solutions business.