Simone Hindmarch

Co-founder and MD, Commercial

What has been your business highlight of 2022?

More new business growth, and client wins, than ever before.

If you were ruler of your own country, what law would you introduce first?

A law to enforce everyone to reduce their carbon emissions and offset the rest, so we can combat the climate crisis.

Which channel or tech leader (outside of your own company) has impressed you most in 2022?

Elon Musk. He's not just a visionary, he's a doer.

If you had a warning label, what would it say?

Hyperactive.

What was your first job?

Waitressing or modelling, I can't remember which… I wasn't very good at either!

What was the last book you read, and was it any good?

No Bullsh*t Leadership by Chris Hirst. It was absolutely brilliant.

What's the most important lesson you've learned from another business leader or mentor?

My dad always used to say that the impossible is always possible.

Who would play you in a movie of your life?

Julia Roberts.