Peter Robbins

CEO, Probrand

What has been your business highlight of 2022?

Adoption of our platform technology.

If you were ruler of your own country, what law would you introduce first?

Politicians need a level of relevant qualification to earn status as an MP.

Which channel or tech leader (outside of your own company) has impressed you most in 2022?

Elon Musk.

If you had a warning label, what would it say?

"WARNING: Change or be changed!"

What was your first job?

Gardener.

What was the last book you read, and was it any good?

Digital Helix. Excellent and very relevant.

What's the most important lesson you've learned from another business leader or mentor?

Agendas of personal gain can be very damaging, especially when it comes to getting stuff done as part of a team-based culture and digital transformation.

Who would play you in a movie of your life?

John Thaw.