Industry Voice: Leader in flexible-work technology celebrates CRN rising star

As a leading vendor in the channel marketplace, GoTo is all about building strong relationships. Our partnership model is designed to nurture long-lasting, supportive and sustainable relationships with Partners of all types. We work tirelessly to help our channel partners deliver the very best communications and remote support technologies and services to their customers.

Partnerships for growth

Successful partnerships are vital in enabling ambitious new IT businesses to grow - so it's entirely fitting that GoTo is sponsoring this year's CRN Rising Star award. We are excited about celebrating the brightest new talent in the UK IT channel sector. We look forward to announcing the business that has achieved the most impressive growth in today's challenging marketplace.

Presenting the award on our behalf at the ceremony will be Michael Day, our Vice President of Global Partner Sales and a veteran of the UCaaS & CCaaS channel sector. Michael joined GoTo in April to lead the growth of our partner programmes for all products, bringing with him more than 20 years' experience in channel sales.

Addressing market priorities

Michael's expertise is helping us to shape our partnership programme around the needs of partners - giving them the tools, products and support they need to win and retain more business customers.

Businesses today are facing significant market volatility, uncertainty and rising costs. In this environment, they are asking their IT providers for consolidation, efficiencies and cost reductions to help navigate through challenging times. At GoTo, we have restructured our business around meeting precisely those needs.

Communication and IT support tools for all businesses

Our two core flexible work products - GoTo Connect and GoTo Resolve - provide the vital communications and IT support tools our partners need to meet the demands of small-to-midsize business (SMB & Enterprise) customers.

GoTo Connect is our cloud-based unified communications and collaboration (UCC) platform, encompassing all of the communication tools any business needs. It provides a single platform from which users can make calls, send messages and hold meetings on any device, from any location, at any time.

GoTo Resolve is our all-in-one IT management solution, designed to address the remote IT support challenges facing businesses in the hybrid work environment. While digital infrastructure and IT tools have become more important than ever, managing and supporting these tools for remote workers presents a significant challenge. GoTo Resolve is our purpose-built solution to help IT teams deliver consistent, efficient and effective remote IT support.

Together, these two products give partners the tools they need to help customers keep pace with fast-changing times. GoTo is the only vendor in the market to address both the communication and the IT support needs of SMB, Mid-Market and Enterprise - making us the perfect choice for partners.

Fully integrated channel relationships

What makes the partnership experience at GoTo different from other channel arrangements, is that partners are truly an integral part of our sales ecosystem - not just an add-on to our sales force. We recognise that our partners provide a vital link between our products and customers worldwide.

Because we value our partner relationships so highly, we invest a great deal of energy, expertise and resources in supporting them. That means giving partners the tools, technologies and information they need to capitalise on opportunities, build stronger relationships with customers, enter new markets and achieve sustainable growth.

GoTo partnership benefits

As well as offering market-leading products to directly address the needs of customers, our partner teams provide dedicated technical, marketing, sales and customer service support to help partners deliver a seamless, professional service. We help partners promote GoTo products effectively, analyse opportunities, design solutions and close deals. Our remuneration, commissions and incentives are tailored to each partner's business model, ensuring they deliver reliable recurring revenue streams.

Choosing the right partners for your business is key to achieving sustainable growth and success - for the long-term. It's important to make your connections count. That means selecting a partner that invests in providing the products and support to give your business the competitive edge.

To discuss the opportunities for partnering with GoTo, please come and speak to us at the awards evening - or visit www.gotopartnership.com to find out more.

This article is sponsored by GoTo.