Partner Content: Opportunity knocks - AI PCs and the doors they may open for computing
Imagine a PC capable of handling AI and machine learning tasks effortlessly, on the device, without needing an internet connection or cloud storage. This is the promise of AI PCs, the latest leap in tech developments.
The AI PCs market is still relatively new, with growth expected in the coming years. But will the promised benefits be enough for organisations to invest?
What are the benefits of AI PCs?
In simple terms, AI PCs are PCs with the necessary hardware (CPU, GPU and NPU) to accelerate AI workloads. They are also equipped with AI-powered features designed to enhance productivity and user experience.
The key benefit of AI PCs is low latency. As the processing takes place on the device rather than in the cloud, they are suited to tasks that require rapid responses. They are also equipped with longer battery life and superior processing power.
AI PCs also offer AI-based features not present on traditional PCs. Windows AI PCs are equipped with advanced features like smart searching, language enhancements, and an advanced app ecosystem for all your productivity, creative, and collaborative apps.
AI PCs have also shown great improvements in advanced graphics rendering, predictive typing, and personalised user experiences. They provide swift processing, smarter functionalities, and more efficient workflows.
Are there drawbacks?
As with any emerging technology, AI PCs may be susceptible to growing pains. IT teams should expect software updates that introduce new features — and resolve glitches. Some users may also need extra support to learn how to take advantage of these capabilities.
Refresh cycles may be longer than before with organisations holding off on purchasing new devices in the current economic climate. Many may be waiting to see how the AI PC market developes before making endpoint purchasing decisions. However as more AI use-cases and applications emerge, the need for PCs with the processing power to handle AI will drive growth.
Key players and projections
Current projections indicate a steady rise in demand for AI PCs across Europe, with a compound annual growth rate of between 15 per cent and 20 per cent over the next five years driven by sectors like finance, healthcare, and creative industries.
TD SYNNEX, in collaboration with Qualcomm Technologies, Inc. and Microsoft, is leading the charge with Copilot+ PCs, promising energy efficiency of up to 22 hours of local video playback or 15 hours of web browsing on a single charge.
What makes Copilot+ PCs powered by Snapdragon X Elite so special?
Copilot+ PCs are an entirely new class of Windows PCs powered today exclusively by Snapdragon® X Elite and Snapdragon® X Plus processors. These new devices feature a neural processing unit (NPU) capable of 45 trillion operations per second (TOPS), which unlocks new artificial intelligence (AI)-enhanced experiences in Windows 11 and popular applications.
In addition to powering the world's fastest NPU for laptops, Snapdragon® X Series processors also deliver unrivalled central processing unit (CPU) performance and battery efficiency — making it the most powerful, intelligent and efficient platform ever created for Windows in its class.
With features such as Paint Cocreator, Windows Studio Effects, and Live Captions, Copilot+ PCs empower people to be more creative and collaborative with AI-enhanced experiences, work more productively thanks to faster CPU, GPU and NPU, and all–day battery life, and keep data safe through security offerings.
Market Influences and Sustainability
The AI PC market will naturally be influenced by legislation around AI and data protection, economic factors, and sustainability concerns. According to a report by Creative Strategies, generative AI executed on a laptop with a Snapdragon X Elite is 27.79x more efficient on a per Wh basis than data center generations.
AI PCs have the potential to disrupt the computing market, offering new levels of productivity and efficiency while addressing modern challenges. As the technology evolves, and AI usage becomes even more commonplace, they have the potential to redefine the role of PCs in both personal and professional settings.
Click here to learn more from Qualcomm and TD SYNNEX on AI PCs and the future of personal computing.
Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
Battery life varies significantly based on device, setting, usage, and other factors.
This Article is sponsored by TD SYNNEX and Qualcomm