Helen Curtis: ROI is dead. Or it should be.

In this opinion piece, founder of vendor-agnostic partner forum Coterie Community, Helen Curtis, shares her view on how partners could reconsider measuring growth

clock • 4 min read
Helen Curtis: ROI is dead. Or it should be.

ROI is often the sole measurement of success and yet value creation plays a huge part in company growth, so how can we start to recognise this? "Yes, but what's the ROI on that?" It's a well-wor...

To continue reading this article...

Join CRN

  • Enjoy full access to channelweb.co.uk - the UK’s top news source for the IT channel
  • Gain the latest insights through market analysis and interviews with channel leaders
  • Stay on top of key trends with the Insider weekly newsletter curated by CRN’s editor
  • Be the first to hear about our industry leading events and awards programmes

 

Join now

 

Already a CRN member?

Log in

You may also like
Coterie unveils education academy as partner marketing falls 'even more under threat'

Careers and Skills

Coterie unveils education academy as partner marketing falls 'even more under threat'

CEO Jo Dunkley tells CRN she thinks the role is under pressure because of ‘low awareness’ and ‘assumptions’ of the required skills

clock 18 March 2024 • 2 min read
What will 2023 bring for channel marketers? It's not what you'd expect.

Marketing

What will 2023 bring for channel marketers? It's not what you'd expect.

In this opinion piece, founder of vendor-agnostic partner forum Coterie Community, Helen Curtis, shares her top predictions

clock 20 January 2023 • 5 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

Get the newsletter

More on Marketing

5 localisation errors to avoid making in your German marketing
Marketing

5 localisation errors to avoid making in your German marketing

From tone to market awareness, the devil is in the details

Judith Haaser
Judith Haaser
clock 07 September 2023 • 5 min read
9 channel metrics that matter
Marketing

9 channel metrics that matter

This latest blog looks at nine of the key metrics that channel leaders should be tracking, why they and important and how to calculate them

The Channel Company Blog
clock 04 September 2023 • 10 min read
The role of distributors isn't over yet, but it has had to evolve
Marketing

The role of distributors isn't over yet, but it has had to evolve

What does this mean for technology vendors?

The Channel Company Blog Post
clock 03 August 2023 • 5 min read