Anna Assassa

CEO, Tisski

clock • 3 min read
Anna Assassa

What has been your personal highlight of 2021?

Without doubt, welcoming our team, their families and friends to Warwickshire in September for our 10th anniversary family fun day.

As a company, we have grown considerably over the past two years and so for many of us, this was the first chance to meet colleagues face to face.

Which tech figurehead has impressed you the most this year, and why?

I have been extremely impressed by Julie Cordua, CEO of Thorn, for their expansion and implementation of their software, which uses technology to make a tangible difference in fighting problems which technology itself has exacerbated (for instance, child pornography), particularly in the midst of a pandemic.

Julie Cordua's work is using technology to arm law enforcement worldwide with the tools to fight child pornography online. I believe in the last year Thorn's software has resulted in 21 children being protected from abuse, over 20,000 victims being identified and has resulted in 150,000 pieces of Child Sex Abuse Materials (CSAM) being identified and removed from the internet. Her resilience and unbending focus and her lack of self-promotion in assisting with such a great cause has to be admired.

Which one lockdown habit do you plan to keep going?

To maintain the increased focus on the wellbeing of our team. Pre-pandemic, when not based on customer sites, 99 per cent of our people worked remotely, so there was not as greater shift in working habits for them as individuals or as much change as other organisations may have experienced. However, that does not mean their families or people they live with were used to the new environment.

We made a concerted effort to put even more measures in place to look after our people's wellbeing, and offer support to their families should they require it. We made it clear that if anyone was struggling help was - and will continue to be - on hand.

By doing this, we made sure the levels of service our customers have come to expect from Tisski was maintained and most importantly, we had a happy, healthy workforce.

Which face-to-face industry event are you most excited to return to, and why?

Microsoft Inspire. Even in last year's virtual setting, it was still an exceptional event; however, it's an event about partnerships and having the ability to network, have face-to-face conversations and explore the art of the possible together is special.

Technology has enabled collaboration across geographic boundaries, but for an event like Inspire, a handshake, fist-bump, or elbow to elbow greeting just edges it.

If you had the time to learn one new skill, what would it be?

I would like to learn about robotics; it is not an area I am very familiar with and I think it is a fascinating area

which will change the world (hopefully for the better), particularly in health and social care.

If you could go back in time and tell your childhood self one thing, what would you say?

The only failure is not trying, and have confidence and give it to others. It is a wonderful gift.

If you had to sing karaoke, what would be your song of choice?

When We Stand Together, Nickelback

Sum 2021 up in three words.

Teamwork eclipses challenges.

You may also like
CRN A-Listers on what lockdown habits they will keep going post-Covid

People

We asked 109 big wigs of the UK’s IT channel about the habits and routines they developed during Covid, and whether they plan to stick to them – here’s what they said

clock 18 November 2021 • 3 min read
Rob Quickenden

People

Chief technology officer, Cisilion

clock 18 November 2021 • 4 min read
Matt Sanderson

People

SVP UK & Ireland, Ingram Micro

clock 18 November 2021 • 1 min read

Sign up to our newsletter

The best news, stories, features and photos from the day in one perfectly formed email.

More on People

Performanta CEO Guy Golan becomes chairman

Performanta CEO Guy Golan becomes chairman

The Maidenhead-based MSSP co-founder adds a third role to his job title

Kelsey Rees
clock 08 April 2024 • 2 min read
Channel veteran Smee pops up as CEO of cloud analysis vendor

Channel veteran Smee pops up as CEO of cloud analysis vendor

Grahame Smee, best known for his serial M&A success in the security distribution space, is looking to work with channel partners after taking the reins at Opexx Ltd

Sara Yirrell
clock 11 January 2024 • 2 min read
Former UKFast founder and CEO found guilty of rape in Manchester court

Former UKFast founder and CEO found guilty of rape in Manchester court

Following allegations of raping two women, Lawrence Jones was found guilty in court today

Andrea Gaini
clock 23 November 2023 • 1 min read

Highlights

Staff & Salaries 2022

Staff & Salaries 2022

A snapshot of pay and headcount trends in the UK channel

Doug Woodburn
clock 09 March 2022 • 1 min read
Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Midwich CEO on Nimans acquisition, 2021 results and return to pre-pandemic levels

Stephen Fenby talks to CRN after Midwich’s 2021 results in which profitability exceeded pre-pandemic levels

Josh Budd
clock 08 March 2022 • 3 min read
4 more vendors suspend sales in Russia following Ukraine invasion

4 more vendors suspend sales in Russia following Ukraine invasion

IBM and Microsoft are among a number of vendors which have also announced that they will halt sales in Russia following the invasion of Ukraine.

clock 08 March 2022 • 3 min read