Stockport-based cybersecurity solutions provider Distology will provide partners with additional support services by adding finance-as-a-service (FaaS) and a PR-as-a-service (PRaaS) portfolio.
The two new additions give the distributor's partners access to a fully realised suite of additional support services for its vendors and partners, in addition to offering cybersecurity solutions.
Improving spending power through FaaS
FaaS aims to allow businesses to spread payments over time without large upfront costs when acquiring hardware, software, and support services.
The distributor hopes this will enhance the spending power of Distology's partners and avoid immediate budget constraints.
The service also offers 100 per cent tax relief on capital expenditures and interest, and provides flexible, bespoke payment schedules aligned with financial cycles.
"It's a privilege, in this tough economic climate, to offer customers a third option for securing the technology they need to protect themselves without worrying about what it means for their bottom line," said CEO Hayley Roberts.
Refocus on marketing with PRaaS
The PRaaS programme will provide services based on vendor and partner needs, such as PR planning, press releases, social media support, blog content, as well as bi-weekly calls and monthly reports.
Such services will be available on a monthly payment basis.
"Our PRaaS offering is designed to meticulously craft and deliver targeted messages, create brand awareness in the channel, and ultimately drive growth for our vendors in both our UK and Benelux regions," said Sarah Geary, CMO.
The announcement follows the appointment of Geary as chief marketing officer in February.
When stepping into her now role, she said she was hoping to bring a fresh perspective to the company's go-to-market strategy and partner value proposition.
"Marketing needs to be a driving factor in the business and working in true partnership with the sales function," Geary said.
