Salesforce Dreamforce 2024: CEO Benioff attacks Microsoft Copilot models, touts agents as better

"Many customers are reporting the OpenAI models are not delivering high levels of accuracy," says Salesforce CEO Marc

clock • 15 min read

Benioff calls Copilots ‘nasty'

"Through Dreamforce for the last especially ten years, we've been talking about the emergence of AI and how AI has been a critical part of our future. And we introduced you to (Salesforce AI offering) Einstein. We did so much in deep learning. … We even invented prompt engineering at Salesforce. … And then we moved into this copilot world.

"But the copilot world has been kind of a hit-and-miss world. … Customers have said to us, ‘Hey, I have got these copilots, but they're not exactly performing as we want them to. We don't see how that copilot world is going to get us to the real vision of artificial intelligence, of augmentation, of productivity, of better business results that we've been looking for. We just don't see copilot as that key step for our future.'

"In some ways, they kind of looked at copilot as the new Microsoft Clippy. And I get that. But it was pushing us. … And we are now, really, at that moment. … I read a Gartner report last week about those nasty copilots, and they were spilling data all over our customers' floors. And we're like, ‘That is no good for our customers.' That's not the kind of businesses we run. … We all have struggled in the last two years with this vision of copilots and LLMs (large language models) and how are we putting it all together.

"So why are we doing that when we can have Agentforce. We can move from chatbots to copilots to this new Agentforce world.

"And it's going to know your business. And it can plan. It can reason. It takes action on your behalf. … We're going to deliver it across all of our industry clouds and all of the key industries that we support with all of the compliance and governance that you need, whether it's FedRAMP (the US Federal Risk and Authorization Management Program) or HIPAA (Health Insurance Portability and Accountability Act) or SOC (System and Organization Controls) or whatever it is, so that you get it as you need it and it's ready to go.

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