Salesforce Dreamforce 2024: CEO Benioff attacks Microsoft Copilot models, touts agents as better

"Many customers are reporting the OpenAI models are not delivering high levels of accuracy," says Salesforce CEO Marc

clock • 15 min read

Agents are AI's third wave

"This is the third wave of AI. It's agents. … We know that that idea that we can give you that next capability, well, that's just built into our DNA at Salesforce. … When we first introduced our platform in 1999 and we said, ‘We're going to help you get into the cloud.'

"And then mobile in 2006, and we said, ‘We're going to help you get into mobile.' And we said, ‘Hey, social, we're going to help you get into social.' Yes. And we helped our customers get into AI first. And data, for the last several years, we've been introducing them to concepts of building data lakes and federating those data lakes with zero copy.

"And now with agents, this idea that we are all going to be using agents. But we're going to do it all within our Salesforce platform. We're going to do it all within our Customer 360 apps. And we've rewritten all of our customer 360 apps, even the ones that we've acquired, into a one, consistent, singular platform. … This platform is the key strategic motion of Salesforce."

Not just tossing customers another model

"Agentforce has to be the biggest breakthrough that we have ever had on technology, and I think it's the biggest breakthrough that I've seen in a long time in artificial intelligence. … One of the cool things about Salesforce is we're not just tossing you another model or tossing you a hyperscaler or tossing you an AI engineer or tossing you something else.

"We're just saying on the platform that you already love and use every day, the Salesforce platform, right inside the configurator, right inside the system that you already love and know, you're going to start to find this incredible new functionality.

"And of course, it's going to be trusted and secure. … And of course, just like every other Salesforce platform. We're going to have instant scalability, but a very high level of accuracy.

"In fact, you're gonna find these agents … are going to be some of the lowest hallucination agents you have ever experienced. And why is that? Why would our agents be so low hallucinogenic and so accurate?

"Well, it has to do with the platform. It's because we have the data and the metadata and the workflow and the business process and the security model and the sharing model and all those things that we love and have used and are deeply wedded to for 25 years.

"It turns out those things make a more accurate AI. … You're not going to be buying a model from a model company. You're not going to have to go somewhere else to kind of figure out how to bolt on some other kind of AI. No, no, you're going to have the most accurate AI in the world built into this platform."

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