Salesforce Dreamforce 2024: CEO Benioff attacks Microsoft Copilot models, touts agents as better

"Many customers are reporting the OpenAI models are not delivering high levels of accuracy," says Salesforce CEO Marc

clock • 15 min read

Salesforce's changed vision

"It's all built on this Salesforce platform with all the trust and security and ecosystem that you need. And this means that our architecture now looks different. … This is not what it looked like the last time we were all in this room…. We had a different vision of the future. Customer 360 and Data Cloud was our best selling, most exciting new product ever.

"But agents are really changing us. They're transforming us. They're giving you that ability to have something that's trusted and secure and scalable and accurate and easy to customise with this built-in AI. … You buy nothing else from anybody to make it work. It just works with accuracy and low hallucination.

"And some of the hypnosis that we've had around AI that it doesn't work exactly like that, or you have to DIY (do it yourself) it. … You want a single, professionally managed, secure, reliable, available platform. … (With) Atlas (Salesforce's new reasoning engine) … We're starting to see some amazing results. … benchmarked against the leading models, we're 2x their accuracy and their hallucination rate because we have this unfair advantage in Salesforce called the Salesforce platform. … The AI is simply better.

"This is what AI was meant to be. And you're going to see how Agentforce is outperforming OpenAI on Azure in cost, time to value and accuracy. It is incredible. And we're going to encourage you to benchmark us, to do the bake offs, so that you can see the cost differences and the time differences."

False narratives from other AI vendors

"There are a lot of narratives out there from vendors and a lot it is not true. There's plenty of real customers here who are really deploying real AI. … You deployed copilot. You've trained and retrained your models. It's ($200bn), $300bn invested, right, in the industry so far, these AI platforms. How much productivity or increase are you getting? Who are your five best customers in your pocket? … Or did it not exactly work as intended? And is there a better way to do it, and are we going to see it?

"And so that's our gambit. … We have a different approach to the Salesforce platform. We have all of our customer touch points. We have our AI. We have our Agentforce platform. Now we're deploying it with real customers. … By the time that we start our next fiscal year, Feb. 1, our goal is to have thousands of customers live on Agentforce.

"And our goal is, by the time we get back here to Dreamforce next year, to have a billion consumers interacting with agents globally. These are our short-term goals. We think we've had a huge technical breakthrough. … We believe that our computer scientists have delivered something that's extraordinary.

"But it doesn't matter until customers use it and get value from it. … It doesn't matter what the benchmark is. Or it doesn't matter what the kind of very cool, like science project, or I'm on ChatGPT … and then it doesn't get it right, but then the next one it does. … If I can't bring value to my actual business in my life in a material way, by grounding it in my data, adding it into my workflow, delivering it with my sharing models … We're about doing it in the right way. And I think this is a better model."

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